In politics, it’s hard to understate the importance of being culturally connected with real life in the world today. Politicians cannot begin to have their message resonate if people think that they are out of touch.
A couple of recent television ads have shown that corporate America understands the importance of keeping with the times. Two iconic American brands, Coca-Cola and Chevrolet, have recently aired high-profile ads depicting modern Americans from a variety of different backgrounds, and both ads include gay families.
Politicians could learn a lot from corporate America. After all, selling things such as soda and cars is a lot like asking for votes. Consumers have to trust you before they will buy your product. Earning trust with voters means that they have to know that you understand how issues affect them and that you have thought about issues from their perspective. If you refuse to even acknowledge that different perspectives exist, then there is no hope for your political candidacy.
Recent elections have demonstrated that. Both President Obama and Governor McAuliffe (D-VA) won their elections by showing that their opponent was out of touch with life in America today. Neither Obama nor McAuliffe have records worthy of election, but the cultural disconnect made their opponents unacceptable to the majority of voters.
Everyone in politics should watch and learn from the Chevy and Coke ads below. They are both really really great examples of how to demonstrate connection to real life in 2014.